For many law and insurance firms sponsorship is key the key to promoting their company / organisation we mainly see the larger companies on shirts of football teams as these companies pay the teams huge amounts of money to sponsor them.
I am in no doubt that these firms make their money back with the exposure generated from being a sponsor. Look at the likes of Manchester United this is a globally recognised team who travel around the world whether on pre season tours or in the competitions the sponsor and team both get huge exposure.
